that’s fruitful and makes something else burgeon 
forth and appear. That’s a medium, and to say 
that that is the message of technology, well, now 
that brings out a completely different kind of 
thinking. That is to say that every new innovation, 
every new gadget like a pocket calculator or a 
coffee cup or a TV camera brings with it a whole 
set of assumptions, a whole environment or milieu 
of not just assumptions but ways of thinking, 
ways of feeling, ways of organizing your life, a 
whole range of services or disservices—without 
which it wouldn’t function. Like electricity, without 
which we couldn’t be having this interview. Because 
of the lights, the cameras, it’s needed to power up